Thu. May 16th, 2024

Those who have ever tried cold outreach campaigns from new email accounts and without any preparation already know how easy it is to get blocked. Anti-spam filters work in such a way that they prevent letters from reaching people in the first place and emails are immediately sent to spam. To solve this issue, you should focus on warming up your new email account, so the system recognizes it as the credible one. Here you can how to do this the right way.

What Are Some Warmup Steps that You Can Take?

Email warmup is essential for any new address that you create, as you need to slowly build your positive reputation. By taking these preparatory steps, the email system will recognize the emails you send in your cold campaigns as coming from a reliable source, so you won’t get banned or sent to spam.

The process of warming up your account takes about 2-3 months on average if you want to do it properly. Some of the recommendations for preparing your account include such:

  • For the first two months, send emails only to people you know and no more than 30 a day.
  • Don’t overdo it with links, as the system is likely to recognize your letter as spam. The same goes for adding files and images.
  • Try subscribing to 10-20 newsletters, so you can confirm your address when they send you confirmation letters.
  • Make sure that you get replies to your letters. It means either sending letters to your other email accounts or getting your colleagues or friends to reply to you.
  • It is best to stick to sending letters manually for the first 2-3 months and then begin testing your campaigns on a smaller scale. You cannot send a thousand emails right away, so it is important that your first outreach campaigns have 30-40 letters and not more.

Use an Automatic Email Warmup Service

It is understandable that for a lot of business owners, especially those who don’t have a dedicated marketing team, the warmup process will be too overwhelming and time-consuming. For this reason, there is always an option of using modern automation software that will do the job for you. One of the providers of such services is Reply — a reliable service for sales engagement and automation. You can learn about the warmup service and access it here: https://reply.io/email-warmup. With the help of Reply, you can focus on other important tasks while your account is being prepared automatically.